Applying the powerful personalization capabilities of One-to-One Marketing yields exceptional results for our clients. One-to-One Marketing solutions can help you produce more effective and profitable communications campaigns. Through these value-added services, they become long-term strategic partners - a significant advantage in any competitive environment.

• Increases sales and maximizes ROI for communication budgets, enjoy higher response rates, increased profits, and more lucrative customer relationships.
• Provide designers, ad agencies, and marketing departments with tools that take their creativity and impact to a new level - bringing new business opportunities and greater value to client collaborations.
  
  

Percentage improvements with 1:1 personalized marketing attributed to the use of customization in marketing programs (The Value of Color, CAPV, April 2003)

• Response Rates 36.0%
• Average Order Size/Value of Order 24.5%
• Repetitive Orders/ Retention 47.6%
• Overall Revenue/Profit 31.6%
• Response Time 33.9%

Link your Direct Mail and Internet Response Channels

Get two powerful response channels working together.

• Improve direct mail response rates.
• Provide relevant content in response to preferences.
• Engage responders in more meaningful dialogue.
• Convert responders' preferences into revenue.

One-to-One Marketing automates the creation of customized materials by merging recurring content from a page layout template with variable data imported from a database and digital asset repository. Dynamic design software assembles each unique document according to a set of rules defined by the user, and an advanced digital publishing system produces a final piece in which text, graphics, and imagery are as individual as each recipient. Using the same database, PURLs are created, which further enhances the prospect's experience and providing an Internet landing page with more detailed information and actions.