To capture the attention of the prospect their name, FRAN, was written in sand with sea shells.

Double Data used 1:1 Marketing to showcase the target company's name on a golf ball emphasizing the marketing maxim target your audience.

A wine shop used 1:1 Marketing to put a custom label on a wine bottle.
This showcased one of their benefits: Providing custom labeling for
their customers.

This college used variable data technology to create a 1:1 Marketing piece for prospective students printing the student's name in the leaves. This enhanced the prospective student's awareness of the college and encouraged the student to look a little further.

On the flip side the college used a PURL (Personalized URL) to drive the student to their web site to learn more about the college.